1) Preferred reading 2) Oppositional reading 3) Negotiated reading

1) Preferred reading
2) Oppositional reading
3) Negotiated reading

Visit Canada - http://uk-keepexploring.canada.travel

The preferred reading is people who want to visit Canada. The oppositional reading is people who don't have any interest in travelling or visiting Canada at all or people that cannot afford it so it would be in the social class of D and E.  The negotiated reading is Canadians themselves. Canadians themselves might want to visit more of the country they live in.

OneRepublic -http://onerepublic.com

The preferred reading to the OneRepublic website is people that are fans of them and want to find out there tour dates or buy clothing. The oppositional is people who do not like OneRepublic and are not bothered about there tour dates and have no interest in knowing anything about OneRepublic. The negotiated reading is people that know of the band and are intrigued to know a bit more about them.

cultivation theory

What are the main points of the cultivation theory? Use examples and diagrams to illustrate your points.

Find examples of how the cultivation theory can be applied to the representation of age.

The cultivation theory is when the TV changes the audiences attitudes and behaviour of the world its self. It insist that the media is responsible of what we think of realty itself. 

There are two categories that are made from the cultivation theory. 

1) Heavy viewers who watch TV for four or more hours daily  
2) Light viewers who watch TV for two hours or less daily

The amount of violence that is being portrayed in the media during prime time TV contained 80% of violent material. 

The heavy viewers would see the world as more a dangerous place because of the media taking a big part in their life. 

By watching more TV it is more of a chance that the heavy views will become more racist, more materialistic, more violent and unaware on what reality and television