The representation of men in this magazine is a stereotypical representation. As even though his stance is not a supermodel stance but the lighting still shows off his physique. I think this appeal to men because some men might inspire to be like Ryan Gosling as he is a well respected actor. Also many women might want a guy like this so in this sense it would appeal to men because they maybe single and want a women.
His body image is very farmer like because of the piece of wood in his mouth but his outfit doesn't match his stance. They are in my opinion in two different genres.
His outfit choice is very causal but as the lighting is reflecting off it, it shows his physique. He may not be the most muscular guy but most women don't like a guy just made out of muscle so therefore this mans magazine might appeal to women more but as it is a males magazine it won't of as much.
This would appeal to men because men who read "Men's Health" would be people who are interested in getting fit and becoming muscular, maybe like the man in the main image. Men may aspire to be like him and also think that women will find them more attractive if they looked like he does and had the same sort of physique, however the man on the main image himself represents independence.
He is portraying himself as a confident individual who is contented to be by himself, so this magazine and this image also appeals to those men who want to get fit and healthy for themselves rather than someone else.
In terms of sexual attractiveness, the man in the main image emerging from the water the way he is has sexual connotations, because he's half-naked and the water would emphasise his body and the producer of this magazine has captured that in the lighting, making him look more chiselled and strong. This would appeal to men because it may make them believe that if they have the same sort of body and become to be fit/healthy, they'll be seen as more sexually attractive, too.
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