Representation of body image in the media

Masterchef 

analyse how they represent body image in contrasting ways
why do they do this? (audio/visual/technical codes)
what audience are they trying to appeal?

On the show Masterchef body image is not a big deal like some TV shows that are used. Masterchef is a cooking programme so you would not expect size 0 models presenting the show. Instead you are shown two men which have been presenting the show for 10 years. They are there not to look good but information the audience about cooking which is what people watch the show want to be hearing and seeing. Even body image with the contestants that are used aren't models. There is a range of gender, ethnicity and age. The clothing that the contestants wear doesn't portray them as a revealing people who want to show there body they basically are there to cook which the show is about. The make that the women contestants are wearing are simply what they have applied not what they have been told to put on. Even the way they are entering the kitchen shows them not wanting to be recognised for there body but for there talent of cooking.
At the start of the programme it shows what to expect and highlights of the weeks to come. None of the scene that are shown only focuses on the candidates and cooking what the show is about no body image.
The preferred reading for Masterchef is middle ages men or women who enjoy cooking and can cook, also they want to learn more to become the best they can. The audience would use the gratification person identity and entertainment as they would be learning but also relating to the contestants as they could be going or cooking what the audience may want to cook. The oppositional reading would be who people have no intention or hate cooking also the audience for this reading may dislike the presenters. The negotiated reading would be teenager who enjoy the programme because they want to learn more and they might want to pursue a career in cooking. 
Within MasterChef there is a dominant ideology of not just women cooking but also men. Also the presenters to the TV show are both male chef or a food critic which doesn't imply the normal ideology of women being the cooks and men not to be.
The genre is cooking which is the strongest genre as it is a cookery competition rather than a documentary or just a normal TV soap/drama.
The mode of address for MasterChef is authoritative considering they are trying to impress two people who would take the authoritative role. You notice this in the first few minutes of the TV show on what their language is towards the contestants. ' cooking doesn't get tougher than this' This shows that they are talking from experience. For them to say that it shows the authority that the contestants are under a lot of pressure therefore need them both to state what there opinions are, while the contestant opinions doesn't matter as much as these two.
Within MasterChef the hypodermic model that is used is an immediate effect because it might influence the audience to go and cook something they have seen done or be inspired it to add a certain ingredient into their cooking.
The two gratifications that used within MasterChef are the information because the audience will be picking up on different recipes or different ways to cook something. Either way this informs the audience to be more educated in a department they might not of known before. Another gratification is the entertainment/escapism as it is a competition the audience will be intrigued to who carries on and who doesn't.

Life and death row.

The first three minutes of Life and death row show many facts and different body types which are different ages, gender and religious beliefs.
Thought out the intro non-diegetic sound is played to set the mood of what the audience is about to encounter. The show is about death sentence in certain states of America and what they trails are that built up to the sentence. The intro shows facts such as 'many states in America use the death sentence to punish the worst crimes' By doing this is tell the audience a bit of the background to the show and what it is going to be about. As the intro goes on it shows you some of what is going to be shown in the show such as the scene of the crime with the bodies still inside the house. Also it gives a look into the trail that is about to be shown.
The target audience for this show is men and women aged 25-50. This is because of the detail and images used. Also I think they would understand why the death penalty is used aswell. The target audience could give there opinion of what should or should of happened. Where as the younger people might of just jumped to conclusions and just be disturbed by what the show content is.
Within the first three minutes various body types and representations are used. The first person you see is a jury member who gets interviewed and that when you can really state what kind of a person she is. She is 22 and one of the youngest jurors on this case. She looks average build and not a type of person you could associate with being someone who is self conscious. She is dress in comfortable clothing which looks like she has dressed herself and not been told what to wear. The next juror you get to meet is an older man about 60 who talks about his past of being in the military. The representation of a man that been in the military is that he would be stubborn in the sense he fought for his country and there is a man killing is family. The impression I got was just he wouldn't be as reasonable like the others and go in with an close mind. The final juror you get to meet is a religious middle aged man. He constantly refers back to his religion which shows that his opinion would be influenced on his religion. I think by having three completely different people as the first few interviews shows that women do get a say as they are putting someone to death which contradicts the government 15/20 years ago.
The mode of address would be objective considering its a documentary. It is formal but equal in the sense it is informing the audience and wants them to take an interest.
The name of show contradicts it self as life and death are two juxtaposition things. Therefore it shows the TV show is going to be spilt in to two arguments.
The preferred reading like I said would be men and women aged 25-50. The oppositional would be children as it is to graphic and the information will confuse them considering it is a sensitive subject to the target audience. The negotiated reading is teenagers aged 16-20 and the older generation aged 60+. The older generation might be able to relate to the time it was legal in Britain also it might remind them of a time it was so looked down upon.
The gratification that would be used for the TV show is information as it is a documentary and people would learn a series of information from this.
The genre of the TV show is crime and justice and factual.